Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

The consumer watchdog just slapped Google with a $60 mil for watching us waaay too closely

Google got fined $60 million by the ACCC for watching us too closely...

What's the key learning?

  • Google has had its fair share of data-related controversies over the years, and now, it's slapped with a $60 million fine by the ACCC
  • Between 2017-18, the location data of 1.3 million Google users were being collected and potentially used for targeted ads
  • According to a 2021 report from KPMG, 70% of companies had expanded their collection of personal consumer data over the last year

👉Background: Google’s has had its fair share of data-related controversies over the years. There's the 2018 Google+ data breach as well as the Project Nightingale scandal in 2019.

👉 What happened: Now the Australian Competition and Consumer Commission (ACCC) is giving Google a $60 million fine for watching us a lil too closely.

👉 What else: Between 2017-18, up to 1.3 million Google users viewed a screen implying Google wasn’t collecting their location data, but it actually was. And that data was potentially used for targeted ads. Eeep!

What's the key learning?

💡Consumers are becoming more and more skeptical about how their data is being collected by big corporations. According to a 2021 report from KPMG, 70% of companies had expanded their collection of personal consumer data over the last year.

💡 And when it comes to individuals, a whopping 86% said they were getting more concerned about data privacy.

💡But it seems like the ACCC is coming to the rescue. It has recommended some big changes to the laws around our data, so this hefty fine could be the first page of a much longer story…

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.