Background: Adobe is the computer software company that launched back in 1982. It's behind some of the most well-known creative programs like InDesign, Premiere Pro...the list goes on.

What happened: Adobe's been on a bit of a mission over the last two years to help combat misinformation online. Now, it's about to launch a new tool called 'content credentials' to solve the problem.

What else: The tool will track edits on photos so that users can see whether a pic has been filtered, and which editing tools have been used on the image (aka are those abs really yours?). The end goal is to increase users' faith in digital media.

So what's the key learning?

💡The spread of misinformation is becoming a big problem in society, and it ain’t just about COVID myths.

💡A recent study from the BBC shows that around 72% of respondents were now more concerned about misinformation than they were before the pandemic..and 70% believing misinformation could be harmful to society.

💡Image editing tools like Facetune and Airbrush (ya know, the ones that smooth your skin, hide your pimples and make your teeth whiter?) aren't helping things either. So, by introducing these 'content credentials', Adobe could be paving the way for a more digitally literate world.