Gone is the one-night-stand. Adore Beauty's in it for life.
Adore Beauty is Australia's #1 beauty e-commerce store, and it's come from humble beginnings. Like started-in-a-Melbourne-garage humble. Since first launching in 2000, they've partnered with major global brands, launched an online editorial called Beauty IQ and a podcast.
After some cray-cray hype - we're talkin' more hype than Kanye's new Donda album - Adore Beauty went public in 2020. The IPO raised a huuuge $270 million, taking their market cap to a whopping $615 million.
Adore's announced its first results as a public company, and not bhed, good size. AB's revenue exceeded expectations, and they grew their customer-base to over 818,000. Now, they've announced a loyalty program and new private label products to hit the nek level.
E-commerce companies are evolving their businesses from transactional relationships, to long-lasting relationships. In other words, they're saying bye-bye to one-night-stand, and 'I do' to a marriage.
Take a look at how Adore reports its numbers. Not only did they see active customers rise 39%, they also saw their returning customers increase by a huge 64%.
And how are they doing it? Well, it's pretty simple actually:
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