Everyone's fighting for AFL's broadcast rights... but the AFL wants the biiiiiig bucks.
👉Background: The AFL is a biiiig deal in the TV space, literally. The grand final drew in 3.91 million viewers on channel 7 last year, so it's no surprise that the fight for broadcasting rights has been FIERCE over the past few months.
👉 What happened: You've got the incumbents Channel 7 and Foxtel… And Ten, Paramount+, Nine, Stan and even Amazon have all tried to get a slice of that sweet, and more importantly lucrative football pie.
👉 What else: Now it’s looking like the deal will probably go to incumbents Channel 7 and Foxtel. But get this: the AFL wants a whopping $3 billion for six years of broadcasting. And it might just be worth that much!
💡Despite the fact that ratings are down on COVID levels and EVEN 2019 levels… broadcasters still see the AFL as a UGE opportunity.
💡While $3 billion might sound like an outrageous amount of cash, buuuuut the maths actually makes a lot of sense.
💡$500m per season for 207 games works out to be around $240,000 per game of football.
So the AFL is kinda looking like good value.
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