Aldi has started exploring a potential move into additional consumer services alongside their grocery business.
👉 Background: ALDI is the German supermarket giant that's got the third largest market share in Australia... with just under 10%. God bless their ski gear every winter too.
👉 What happened: Now, Aldi has started exploring a potential move into additional consumer services alongside their grocery business. Think: internet services, insurance, travel services, and solar energy offerings.
👉 What else: It looks like ALDI is keen to jump on the trend of supermarket giants investing in new verticals to offer new products and services in addition to their main, relatively boring, grocery business.
💡The line between grocery businesses and other retail services is becoming more muddied.
💡Aldi isn't the first grocery giant to expand into new retail offerings - Woolies and Coles have both offered insurance products, credit cards, and phone plans for many years. And made plenty of coin off it (remember Coles' Little Red Quote?)
💡Grocery chains have a large store network and heaps of detailed data on their customer base. These give grocery giants a massive advantage in offering new, targeted products to their customers.
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