Amazon announced the global roll-out of its drone delivery program, where its drones will deliver parcels the size of a shoebox in 60 minutes or less.
👉 Background: While Amazon began as a humble online bookstore, it now offers everything from its retail marketplace to Amazon Web Services, and even Audible. Throw on top of thatwell-known brands like Twitch, iMDB, and Whole Foods.
👉 What happened: But now, Amazon has made one of its most exciting updates. It announced the global roll-out of its drone delivery program, where its drones will deliver parcels the size of a shoebox in 60 minutes or less. Amazon reckon they're on track to deliver 500 million parcels a year via drone by 2030.
👉 What else: After first announcing drone delivery plans a decade ago, Amazon's been hustling to meet the high regulatory standards globally with their flying machines. And now, they're ready to hit the market beginning with the US, Italy, and the UK.
💡In business, innovation often outpaces regulation - and this can create two very different approaches to innovation.
💡The Disruptive Innovation Approach: This is where you build new tech or products quickly, and disregard the law. And you hope that regulation shifts in your favour once you’ve built market share (ie Uber or Airbnb).
💡Cautiously Compliant Approach: This is where you build new products or technology slower to make sure it fits within the existing regulatory frameworks or requirements. Amazon is playing the long game.That way, once their product becomes a success in one market, they can rapidly expand to new countries without regulatory barriers.
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