While typically shopping in virtual worlds is limited to in-game digital items, Amazon wants to take it one step further.
👉 Background: Amazon started as an online bookstore in 1994, and now it's become the more-than $1 trillion company. It does all things e-commerce, cloud computing, and even entertainment with Amazon Prime Video.
👉 What happened: While typically shopping in virtual worlds is limited to in-game digital items, Amazon wants to take it one step further. It has launched Amazon Anywhere, which allows users to buy physical items within games and apps.
👉 What else: It aims to bridge the gap between digital and physical worlds and it's kicking it off with a pet simulator called Peridot. With this new service, you can make that purchase right there in the game (like a dog mat), and Amazon will ship the item to your door.
💡The merging of the online and offline worlds is taking one giant step forward. The new Amazon product shows how the integration of e-commerce into games and apps can continue to grow.
💡While this service isn't as embedded as the metaverse, it's a way for Amazon to get a slice of the digital pie with its physical offerings.
💡But it isn't just Amazon that will benefit from this integration. It opens up a whole revenue stream for developers and game makers who can take a clip of the revenue.
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