It looks like the streaming industry's about to get shaken, not stirred.
Background: Amazon has its e-comm marketplace, checkout-free grocery stores, Alexa, Amazon Web Services (AWS) and Prime Video.
What happened: Prime Video is hugely successful already, but now Amazon's just closed a US$8.5 billion acquisition of MGM - the production studio behind James Bond and Rocky.
What else: The acquisition will add more than 4,000 films and 17,000 TV shows to Prime Video. And it means the content will need to be pulled from other competing services once those contracts are up.
💡 When it comes to streaming services, content is king, queen and all the royal subjects.
💡 But creating original content is expensive. There are the production costs, talent costs... but acquiring established content is less expensive. And taking it from competitors? Well, that's a bonus 😏.
💡More than 18 million US subscribers watched The Office on Netflix. And up to 10% of those said they'd leave the platform once The Office was canned. So, taking content could fast-track Prime Videos' subscriber growth.
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