Amazon is attempting new measures to get customers to return fewer of their online orders.
👉 Background: Amazon built its business by creating an online shopping experience that was simple and super speedy free delivery. But over years, handling returns has become a very expensive problem for the ‘Zon.
👉 What happened: Amazon is attempting new measures to get customers to return fewer of their online orders:
👉 What else: While this experiment is starting in the US, it’s possible that it could become part of Amazon’s global plan.
💡Shoppers have become accustomed to endless free returns in recent years. But now, Amazon and other companies are trying to curb this customer habit because it’s becomes pretty darn expensive.
💡In the US, customers sent back around 17% of the total merchandise they purchased in 2022. In Australia, it’s estimated that the return rate is around 30% of online purchases.
💡Not only do companies have to cover costly return shipping fees but often need to be marked down to re-sell them. And in this new world of profitability, retailers just can’t afford to cop these costs.
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