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2
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· Posted on
February 21, 2024

Amazon is dumping Amazon Drive and it joins a list of other features in the scrapheap

Amazon Drive, the company's subscription based cloud storage service, is being shut down.

What's the key learning?

  • Similar to Dropbox or Google Drive, Amazon Drive was a subscription based cloud storage service
  • Amazon realised Drive was doomed so it decided to finally shut it down
  • Other than the Drive, Amazon's got a list of failures in its path to success including the Fire Phone, Local Register and Webpay

👉 Background: We know Amazon has a lot of different businesses, including e-comm, web services and its streaming service. As well as a million others... Like Amazon Drive.

👉 What happened: Drive was Amazon's subscription based cloud storage service, similar to Dropbox or Google Drive. It has been around since 2011 buuuut it has never done that amazingly.

👉 What else: It seems like Amazon realised Drive was doomed and now the company is finally shutting it down.

What's the key learning?

💡Even the biggest, most successful companies tend to fail many times on their path to success. Amazon's laundry list of failures is both long and entertaining.

💡You’ve got the:

  • Amazon Fire Phone - a smartphone with 3D graphics that nobody wanted.
  • Amazon Local Register, a tiny wireless card reader like Square that lasted only two years.
  • Amazon Webpay - its answer to Venmo. But it shut up shop after less than four years.

💡 Yet, these failures certainly aren’t the main things you think of when you think of Amazon. And that’s because speed bumps on the way to success are normal.

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