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2
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· Posted on
February 21, 2024

Amazon have just opened a 3,000sqm grocery store and Woolies is shaking

This tech lets customers shop around the store...then leave the store without going to a cash register.

What's the key learning?

  • Amazon's launched their biggest ever Amazon Fresh store, which is like a grocery shop
  • This latest move is proof that Amazon are coming for grocery stores in a big way
  • Amazon previously purchased Whole Foods for US $13.7bn...so it knows a thing or two about groceries!

Background: Amazon have been plonking massive physical stores around the US for a few years now. They started with Amazon Go in January 2018, which also featured their 'Just Walk Out' tech.

What happened: This tech lets customers shop around the store...then leave the store without going to a cash register. Their Amazon account just gets charged for what they purchased. Srsly smart!

What else: Now, they've launched their biggest ever Amazon Fresh store, which is like a grocery shop. It's 3,250-square metres - aka the size of your average Woolies. And they've got regular supermarkets shaking.

So what's the key learning?

💡This latest move is proof that Amazon are coming for grocery stores in a big way.

💡The signs are telling:

  • Amazon came for books and took down Dymocks and Borders in the meantime.
  • Amazon built a retail marketplace and seriously affected shopping centre traffic
  • Amazon came for streaming services and is now competing against the big dogs, like Netflix.

💡Amazon has a leg up, too. They previously purchased Whole Foods for US $13.7bn and now have over 500 stores across the US and UK. So it knows a thing or two about groceries.

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