This year's Prime Day saw Amazon sell a total of 300 million items - 50 million more than last year.
👉 Background: We all know Amazon, the gargantuan e-comm and tech giant that will sell you everything from bulk packs of instant noodles to cloud computing solutions.
👉 What happened: Amazon has been hosting Prime Day since 2015. It's kinda like a mini Black Friday but exclusive to Amazon Prime subscribers.
👉 What else: This year's Prime Day saw Amazon sell 300 million items - that's 50 million more than last year. And Amazon says live shopping is the secret to its success.
💡Live shopping is when influencers and celebrities livestream while promoting a product… and all you have to do is click to buy.
💡It’s still a new wheelhouse for a lot of retailers, but big names like Bloomingdales, Nordstrom and even Mecca have already jumped on board. Get this: Streams on Amazon Live racked up 100 million views during Prime Day.
💡In fact, the US live shopping market was worth about $6 billion last year, but experts reckon it could be a $25 billion market by 2023. With a pace like that, we’ll be keen to see how Prime Day goes next year… and the year after.
Sign up for Flux and join 100,000 members of the Flux family