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3
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· Posted on
February 21, 2024

Amazon liveshopping went wild this Prime Day so forget 'as seen on TV', it's 'as seen on Amazon' now

This year's Prime Day saw Amazon sell a total of 300 million items - 50 million more than last year.

What's the key learning?

  • Amazon has been hosting Prime Day since 2015, which is like a mini Black Friday but exclusive to Amazon Prime subscribers
  • Live shopping is when influencers and celebrities livestream while promoting a product
  • The US live shopping market was worth about $6 billion last year but experts reckon it could be a $25 billion market by 2023

👉 Background: We all know Amazon, the gargantuan e-comm and tech giant that will sell you everything from bulk packs of instant noodles to cloud computing solutions.

👉 What happened: Amazon has been hosting Prime Day since 2015. It's kinda like a mini Black Friday but exclusive to Amazon Prime subscribers.

👉 What else: This year's Prime Day saw Amazon sell 300 million items - that's 50 million more than last year. And Amazon says live shopping is the secret to its success.

What's the key learning?

💡Live shopping is when influencers and celebrities livestream while promoting a product… and all you have to do is click to buy.

💡It’s still a new wheelhouse for a lot of retailers, but big names like Bloomingdales, Nordstrom and even Mecca have already jumped on board. Get this: Streams on Amazon Live racked up 100 million views during Prime Day.

💡In fact, the US live shopping market was worth about $6 billion last year, but experts reckon it could be a $25 billion market by 2023. With a pace like that, we’ll be keen to see how Prime Day goes next year… and the year after.

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