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· Posted on
August 18, 2025

Ampol fills up its tank with 500 new servos in a $1.1 billion mega deal with EG

Ampol has announced plans to acquire EG Group’s 500-strong Australian service station portfolio for $1.1 billion.

What's the key learning?

  • Ampol was wise enough to diversify their product offerings which can cater to various type of customers.
  • With the adoption of more and more electric vehicles and hybrids, it has started to chip away at traditional fuel demand.
  • It’s fair to say that the petrol industry is shifting gears… and not just metaphorically.

👉 Background: Ampol, which was formerly Caltex Australia, is one of Australia’s largest petrol and diesel retailers. We’re talking more than 1,800 Ampol-branded service stations across Australia - enough to keep half of Australia’s sausage roll cravings satisfied.

👉 What happened: Now, Ampol has announced plans to acquire EG Group’s 500-strong Australian service station portfolio for $1.1 billion. Interestingly, many of these EG service stations are already called EG Ampol because Ampol is the exclusive fuel supplier for EG in Australia. But now, instead of just being the petrol buddy, Ampol is becoming the proud owner of EG servos in Australia.

👉 What else: Back in 2019, Ampol tried to buy the same network of service stations when Woolworths owned them but they were outbid by EG who purchased the network for $1.725 billion. Fast forward to 2025, and thanks to the changing nature of the petrol industry, Ampol is now getting the petrol stations for $1.1 billion (or $625 million less). Talk about a discount at the pump!

What's the key learning?

💡Service stations are still valuable, but they’re no longer valued solely for petrol sales. With the adoption of more and more electric vehicles and hybrids, it has started to chip away at traditional fuel demand.

💡In Australia, electric vehicles made up 12% of all new car sales in the first half of 2025, according to the Electric Vehicle Council. That means there’s a growing number of cars that will need less petrol… or no petrol at all.

💡Ampol’s acquisition isn’t just about owning more pumps, it’s about owning more high-traffic locations that can evolve with the changing transport and food habits. In fact, Ampol reckons that convenience retail will make up around 65% of their earnings across Australia and NZ once integrated with EG.

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