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· Posted on
February 21, 2024

Apple dodges a supply chain crisis and that ain't just good news for them

We know many industries around the world have been facing a supply chain crisis. And for the tech industry, it's no different.

What's the key learning?

  • Despite many industries around the world facing a supply chain crisis, things have been relatively smooth sailing at Apple
  • Apple says the chip shortage is mostly affecting old stock. Investors liked the sound of that, sending the company's share price up 5%
  • Given Apple's size (it's a US$2 trillion company), it can almost be an economy unto itself.

Background: We know many industries around the world have been facing a supply chain crisis. We've got supermarkets running out of meat and timber is harder to find than the Loch Ness monster.

What happened: For the tech industry, it's no different. There have been factory shutdowns, chip shortages and shipping delays...but things have been relatively smooth sailing at Apple.

What else: Apple says the chip shortage is mostly affecting old stock and growing sales in other divisions have made up for any losses. Investors liked the sound of that, sending the company's share price up 5%.

So what's the key learning?

💡A company so large (and so powerful) can almost be an economy unto itself.  

💡Given Apple's size (it's a US$2 trillion company), performing well in a quarter will often mean lots of other hardware companies who supply its components are also doing well.

💡We've got companies that produce Apple's batteries, logic boards, screens, cameras...so if demand for Apple products is up, you can bet your bottom dollar that demand for the products made by its suppliers are also up. A high tide raises all ships!

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