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· Posted on
February 21, 2024

Apple's pushing ahead with fully self-driving electric vehicles so buckle up

Apple's special team - called Project Titan - have been dedicated to creating their first electric car since 2014.

What's the key learning?

  • Apple is planning to launch a fully self-driving car with no steering wheel or pedals in 2025
  • The buzz around self-driving cars is huge right now...but there are still some major challenges that no company has been able to overcome
  • We've got the problem of sensors, which means EVs can't hack wet weather, or road signs with graffiti on them just yet.

Background: Apple have had a special team dedicated to creating their first electric car since around 2014. It's called Project Titan (Marvel character?).

What happened: The plan was to investigate two different types of EVs:

  1. A model with limited self-driving capabilities (i.e. steering and acceleration)
  2. A fully self-driving car that doesn't' need any human intervention (i.e. no steering wheel, no pedals).

What else: Now, sources say Apple is focusing solely on option 2, with plans to launch in 2025...but some reckon this is a little (ok, very) ambitious.

So what's the key learning?

💡The buzz around self-driving cars is huge right now...but it's been buzzing since 2014, and still no dice. And the reason? There are still some major challenges that no company has been able to overcome.

💡We've got the problem of sensors (which nobody has cracked) where they just can't hack wet weather, or road signs with graffiti on them.

💡We've also got limitations with current regulations around self-driving systems...not to mention, are the public really ready to share the road with these EVs? We'll just have to see how Apple plans to overcome these challenges...and whether they hit their 2025 deadline.

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