Apple is breaking into the world of Virtual Reality (VR) with its very own high-end headset.
👉 Background: Apple was born in a garage... and now, a trillion-dollar company. Think: iPhone, MacBook, iPad, and Apple Watch. Now, Apple is breaking into the world of Virtual Reality (VR) with a high-end headset.
👉 What happened: Despite how world-changing this headset could be, it's expected to come with a hefty price of $3,000 USD. Compare that to other VR headsets, like Meta's Oculus Rift, which sets you back $1,200 with all the add-ons.
👉 What else: Let's not forget though, when iPhones where first introduced, they also had a hefty price tag and now they're an everyday necessity for many.
💡A product's price point is a key element in consumer adoption - for both the short term and long term.
💡Some experts believe that Apple is playing a game of 'price skimming' - where a high price is set initially and then gradually decreased to capture different segments of the market. Apple has used this strategy in the past when they introduced a new product, like the iPhone.
💡In this content, it will be interesting to see how Apple's VR headset performs in the market... given its high price tag.
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