👉 Background: Apple has always been a step ahead when it comes to tech. It's revolutionised everything from how we listen to music to what you can do on ya phone. Now it's revolutionising how we use tech in our cars.

👉 What happened: Apple’s CarPlay is a pretty sweet tool. It basically brings you a phone-like dashboard on your car. You can make calls, use maps, and now... Potentially pay for petrol.

👉 What else: Apple is reportedly working on a new feature that lets CarPlay users buy petrol straight from a screen in the car. There ain't too many details yet, but in-car commerce is certainly a big play for the Apple crew.

What's the key learning?

💡Move over e-commerce! In-car commerce (aka the ability to shop or make purchases from our cars) is fast becoming the next battleground for big tech companies.

💡On average, Aussies lose around 140 hours commuting in their cars to work each year. That’s a lotta time that could be monetised by companies like Apple. And, considering 95% of new vehicles sold by 2030 will be connected to the internet… In-car payments could skyrocket.

💡Studies actually show that the in-car payments market could be worth more than $625 billion by 2030! So, Apple could be way ahead of the curve here.

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