On behalf of all tight peeps out there... thank you, Apple.
Background: Apple has its fancy iPhones, like the iPhone 13 and 13 Pro. Ya know, with all the bells and whistles (long battery life, big screens, 12 megapixel camera). But there's a budget-ish version called the iPhone SE.
What happened: SE launched around two years ago, and it's got the basics. The camera quality is fine...there's no face ID, but there is the ol' fingerprint sensor from yesteryear. But now, Apple has given it an upgrade.
What else: It'll have the same internal power and performance of the iPhone 13 and it'll be enabled for 5G mobile connectivity to attract new people to the iPhone ecosystem.
💡 As the market demand for high-end smartphones shrinks, Apple has needed to diversify away from its upmarket strategy.
💡Enter project: make-products-more-affordable-and-then-upsell-on-other-services. Even though the iPhone SE might not be the biggest money-spinner for Apple, it has allowed them to widen their ecosystem.
💡Apple gives price-sensitive customers an iPhone that suits their budget...and then gets those customers subscribing to other offers. Think: Apple music, games, apps and Apple Pay subscriptions.
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