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· Posted on
February 21, 2024

Apple is increasing its health-tech game

Apple wants your blood...pressure. Yep, according to the tech company, "the future of health is on your wrist".

What's the key learning?

  • Apple has plans to offer new tools on its Apple Watch as part of its goal to make itself a leader in the health-tech space
  • They want to have a tool to test blood pressure, and in the future, tools to test for sleep apnea and diabetes
  • It's part of Apple's plan to completely revolutionise the health industry

Background: Apple has made its fair share of gadgets in the past. We're talkin' laptops, iPads, AirPods...and of course, the Apple Watch. 

What happened: Over 100 million people in the US own an Apple Watch, and this baby has some pretty nifty features already. It delivers notifications, lets you make calls and it helps you stay healthy with activity trackers.

What else: Now, they're planning on upping their health-tech game with new tools telling users their blood pressure, and a thermometer to help with fertility planning. They even want to be able to detect sleep apnea and spot diabetes in the future.

So what's the key learning?

💡Apple wants its health tech to be the company's "greatest contribution to mankind". Always overachieving, this crew. 

💡Just like the iPhone made SatNavs redundant with its maps feature and flashlights redundant with its torch feature, Apple wants its Apple Watch to completely revolutionise the health industry. Why buy a blood pressure machine when your watch will do it for you?

💡Calm ya farm. Innovation in the health industry tends to move pretty slowly, so we may not see these big-ticket ideas anytime soon. But with a tagline like "the future of health is on your wrist", you betcha bottom dollar they'll follow through eventually.

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