Apple just released the iPhone 14 and a few other products, but there's one big twist.
👉Background: Every year, at the beginning of September, Apple unveils a whole host of new products - just before the Christmas splurge begins.
👉 What happened: This year, Apple released the brand new Apple Watch Series 8, Airpods Pro 2 and the big kahuna iPhone 14. Gotta say, Apple fans were a lil confused because the iPhone14 looks deceivingly similar to previous versions.
👉 What else: But investors were left mouths-wide-open because there was no price rise for the new iPhone - despite the raging inflation in raw materials.
💡 In a world where inflation is used to justify every price rise, companies that keep their prices stable are standing out in the crowd. It's not surprising that Apple pulls a rabbit out like this.. its tag line used to be “Think Different”
💡Some experts think this is all part of Apple’s plan to build its market share in the smartphone space. In the second quarter of this year, Apple’s smartphone market share dropped from 18% to 15.6%.
💡And for many customers, the iPhone is the gateway into the rest of the Apple ecosystem. So it makes sense. Get smartphone users to come for the iPhone and stay for the watch, Macbook, iPad and Airpods.
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