👉 Background: Atlassian is the Australian-founded software company that specialises in collaboration tools in the workplace. Think: Jira, Confluence, and Trello. Since listing on the NASDAQ at just $5.8 billion, it's now valued at over $75 billion.

👉 What happened: Now, Atlassian has just made its biggest acquisition by acquiring video messaging platform Loom for a massive $1.5 billion. Loom specialises in asynchronous video messaging and already has over 25 million users recording videos on their platform.

👉 What else: This acquisition is Atlassian's biggest bet on the future of remote work. And rather than build a Loom-equivalent, they're calling the acquisition the "next evolution in team collaboration."

What's the key learning?

💡When scaling a business, you can build from scratch or buy your way to the top... and Atlassian has chosen the latter.

💡Atlassian started off with core products Jira and Confluence. But as it grew, rather than spending on research and development to build new products, they have preferred to acquire instead.

💡Atlassian has acquired over 20 companies since it launched in 2002. We're talking Bitbucket, Jitsi, Trello, and HipChat - companies that had already built strong products and user bases.

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