👉 Background: Australia Post has been around since the early 1800's and has been the engine room of Australia's mail delivery services. But with the days of snail mail long gone, Australia Post has been doing it tough for the last few years. Think: increasing the price of stamps, slower delivery times and no longer being profitable.

👉 What happened: Now, Australia Post has announced a next day parcel delivery in metro Melbourne, Sydney, and Brisbane with certain retailers. Looks like they're going head to head with delivery speed demons like Amazon.

👉 What else: According to Australia Post, one in every three retail dollars will be spent online over the next 10 years. So, investing in parcel delivery could be how Australia Post makes its comeback... Sam-Kerr-World-Cup style.

What's the key learning?

💡In the era of instant gratification, the e-commerce world thrives on speed and reliability.  

💡Today, consumers have endless options when it comes to purchasing online, so it makes us extremely fickle. In fact, 81% of Aussie consumers are not likely to shop with an e-commerce brand again after a bad experience, which includes the delivery.

💡So the better speed and reliability Australia Post can offer, the stickier and more likely that a customer will return to that retailer. And that's a win for Australia Post too.

‍