Better Beer is raising up to $15M to expand its fast-growing low-carb beer brand, proving influencers can turn social media followings into real businesses.
Background: Better Beer is the Australian beer brand launched in 2021 by brewer Nick Cogger and comedy duo The Inspired Unemployed, aka Jack Steele and Matt Ford. The idea was simple: a full-strength beer that's low carb and low calorie.
What happened: Despite launching just a few years ago, Better Beer is now stocked in more than 7,500 outlets across Australia and it expects revenue to reach almost $60 million FY26.
What else: Now, Better Beer is looking to raise $10 million to $15 million from new investors to fund its next stage of growth. And that next step includes launching a new light beer called Halfy.
What's the key learning
💡 Influencers aren't just selling products anymore... they're building the brands themselves.
💡 The influencer marketing industry is expected to reach US$40 billion by the end of the year, growing more than 30% annually. That scale has encouraged many creators to launch their own businesses instead of simply promoting someone else's brand.
💡 Since launching in 2019, The Inspired Unemployed have grown to more than 4.2 million followers across Instagram and TikTok. By turning that audience into customers for Better Beer, they can monetise their influence directly rather than just advertising other companies' products.
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