Beyond Meat are the US plant-based meat company backed by Billy Gates and Leo DiCaprio.
Background: Beyond Meat are a US plant-based meat company that was founded in 2009. They're backed by Billy Gates and Leo DiCaprio.
What happened: When this crew went public via IPO in 2019, they had a very successful time. Fast-forward to now, and it ain't such a pretty picture.
What else: Beyond Meat revealed demand for their products was slowing down. And analysts reckon this is a sign that the company is reaching market saturation.
💡Market saturation happens when the volume of a product or service in a particular industry hits its max. Kinda like when a sponge has soaked up all the water in a sink...and it can't get any bigger.
💡At the point of market saturation, a company can no longer grow at the rate it was growing before. So, the only way to increase growth is to:
💡In this case, Beyond Meat is seeing competitors take market share away from them, which is costing them sales.
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