Just two years after it sued the media publication for defamation...weird, right?
Background: Binance is a cryptocurrency exchange. In fact, it's one of the biggest in the world in terms of daily trading volumes.
What happened: Binance is investing US$200 million in media publication Forbes - ya know, the one famous for its 30 under 30 lists that make you reassess your life.
What else: The weird thing about this is...Binance actually sued Forbes back in 2020. But Binance's CEO says it's all about buying influence.
💡When assessing whether to make an investment in another company...there are a number of considerations at play.
💡It could be...
💡 Forbes has around 150 million readers, and it's a trusted brand. Crypto on the other hand...doesn't have the best rep. So, by investing in Forbes, Binance can control the narrative around crypto and help build consumer understanding and education.
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