BMW is gonna let its drivers play Candy Crush or Fruit Ninja directly from the car screen.
👉Background: BMW has really been working on its new look by adding a whole range of features recently, like the monthly subscription for heated seats.
👉 What happened: Now, BMW is partnering with a company called Airconsole to gamify the BMW display screen. They’re planning to roll out a feature that will let you play Candy Crush or Fruit Ninja directly from the car screen.
👉 What else: Thankfully for all other drivers on the road, the screen won’t appear while the car is in motion! And any updates to the games can be made “over-the-air” in the new versions of BMWs.
💡'Over the air' upgrades are becoming an essential part of the ownership experience for new, electric cars. Think: additional features and functionality to help customise your car… all delivered via the cloud.
💡 While some of these are free software updates, many others are paid. And carmakers see subscriptions as a significant money-spinner in the future.
💡In fact, the parent company of Jeep and Chrysler reckons they’ll generate $22.5 billion from subscriptions by 2030. So while some features like games may be free for now, other features will be paywalled till you splash some cash.
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