Qantas and Virgin have been having a bit of a two-person party here in Oz, but that's about to change.
Background: 2020 and 2021 have been rough for Australia's travel scene. Qantas lost billions of dollars, Virgin was resuscitated back to life and Tigerair (RIP) was forced out the market - all because of COVID.
What happened: Qantas and Virgin have been having a bit of a two-person party here in Oz. These two have held the duopoly for, well, ever (sorry Rex). But now, it looks like a new player is about to step on the scene: Bonza.
What else: Bonza is gonna be a low-cost carrier with a key focus on underserved leisure locations (Whitsundays, anyone?!). It plans to keep costs down by sticking to basics, which means no frequent flyer programs or airport lounges.
💡One company's trash is another company's treasure. Qantas and Virgin have a firm grasp on what's called the "golden triangle" - aka the domestic routes between Sydney, Brisbane and Melbourne
💡Instead of the popular routes, Bonza is going to focus on leisure locations, to stimulate new demand for the business and create a niche for themselves.
💡More competition is also good for customers, 'cos it means Qantas and Virgin - who already compete with each other - will need to offer more even more competitive prices to retain market share.
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