Background: Bored Ape Yacht Club is one of the most famous NFT collections. Ya know, those NFTs of apes in a range of different costumes and personalities? 

What happened: There are only 10,000 Bored Apes. But unlike other digital files... these NFTs are different. With the Ape comes access to the exclusive Yacht Club - one where Eminem, Paris Hilton and Jimmy Fallon hang out.

What else: Now, the company behind Bored Apes, Yuga Labs, has acquired the rights to CryptoPunks and Meebits (other major NFTs). And since the announcement, sales of CryptoPunks NFTs have jumped over 1200%.

🔔 What's the key learning?

💡When it comes to NFTs, there are no strict rules for what they need to do - or how they are meant to be. So, often we find that different NFT projects have different structures. 

💡Bored Apes ain't just a digital image, it's a ticket into an exclusive social organisation, with exclusive features and perks. CryptoPunks on the other hand... its only value is the digital image and a bit of street cred.

💡CryptoPunk holders are looking at their friends in the Yacht Club thinking, 'Break me off a piece of that'. By combining, CryptoPunks might actually have their wishes answered, and start to see some perks associated with their NFTs.

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