👉 Background: It's almost impossible to not know Brad Pitt - the actor, heart throb, former partner to Jennifer Aniston AND Angelina Jolie. Back in 2001, he founded a production studio with Jennifer Aniston and his then-manager.

👉 What happened: This production studio has produced movies and TV series over the past two decades - we’re talkin’ bangers like "The Departed" and "12 Years a Slave." And now, Brad Pitt is selling 60% of Plan B to a French Media conglomerate called Mediawan.

👉 What else: The deal values Plan B in the hundreds of millions but below $500 million USD. And it’s just another example of a media giant gobbling up an independent production studio.

What's the key learning?

💡The increased demand for streaming content has made independent production studios peeeerfect acquisition targets.

💡These are tried and tested studios that have a strong record of producing successful… and often profitable content. So acquiring an independent production studio can help a large media company, like Netflix or Mediawan quickly expand its content library.

💡And Plan B joins a group of other independent production studios to receive investments or acquisitions.

• Reese Witherspoon sold her production company Hello Sunshine for $900m USD
• The same company that acquired Hello Sunshine also also acquired a minority stake in Westbrook Inc, the production company founded by Will Smith and Jada Pinkett Smith.

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