Home-made coffees and DIY sourdough = good news for Breville.
Breville is the $4.5 billion home appliance company known for small electricals like coffee machines and kitchen aids. They distribute consumer electricals to a huge 69 countries across the globe, and they’ve killed it despite cheap newcomers like Kmart and Target.
This year, they raked in a massive $1.19 billion in sales, cracking the $1 billion-mark for the first time ever.
These guys have managed to overcome supply chain shortages dogging tonnes of other consumer electrical companies to crack their fourth year straight of double-digit growth.
A supply chain is basically the steps a product goes through from the factory to your house.
Normally, home appliances have a pretty predictable demand cycle. You move in = you need appliances. The appliances wear out = you need new ones. Simple!
But with all of us stuck at home, it’s meant meals at home, coffees at home and obvs DIY sourdough. This is straining supply chains massively.
Add the good ol’ Delta strain to the mix, and that’s a double whammy on factories. Cos Australia is generally a little late to the party anyway, this will have knock-on effects down under for months to come.
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