The hope is that Bumble can acquire fresh, new, younger users.
Background: Bumble is a dating app founded in late 2014 by a co-founder of Tinder. Now, the company's valued at more than US$8 billion.
What happened: Fruitz is a French dating app that launched back in 2017 with a focus on Gen Z users. It assigns fruits to each user and matches potential daters based on their matching fruits (🍉 with 🍉 or 🍇 with 🍇).
What else: Bumble has just acquired Fruitz for an undisclosed amount (boooooring). The hope is that this'll help Bumble attract a fresh, younger user-base.
💡As millennials begin to age out of dating apps, Gen Z is becoming the new, highly lucrative frontier.
💡Millennials are born between 1981 and 1996. That means today, they're between 26 and 41 years old. Traditionally, this is the age where people get married...have kids. And therefore, don't use dating apps (as much!).
💡To keep up, Bumble has been scanning the market to buy another company that's already hitting Gen Z's notes. And which 18-year-old doesn't love a few peach emojis?!
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