Bunnings is investing $75 million for prefabricated walls and roof trusses.
👉 Background: Bunnings is the Aussie hardware giant famous for its GOAT sausage sizzles, aisles of DIY supplies and classic TV ads.
👉 What happened: But now, Bunnings is stepping out of its traditional DIY and hardware zone by investing $75 million in new manufacturing plants that will help them make prefabricated walls and roof trusses.
👉 What else: Bunnings is getting into prefab because it's trying to position itself as a go-to place not just for tools, but for a "whole of build" strategy.
💡One of the best ways to nail down profits is by holding the hammer at morestages of the value chain.
💡Bunnings' move into prefabricated materials is more than just an expansion. It's an acquisition of another valuable part of the construction life cycle.
💡And, given frames and trusses make up about 15% of the cost of a home, it's a very valuable piece of the puzzle. The hope is that this will make it easier to sell other products throughout the construction process.
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