Go-To Skincare is owned by business legend and author Zoë Foster-Blake. She started it back in 2013 after being a successful beauty blogger for a while, and now it's a multi-million dollar skincare brand 

Go-To built a huge following off its no-BS approach to skincare. And now, it has 4 of the 10 best-selling products at cosmetics retailer.

But Zoë's been looking for someone to take Go-To on a global journey. And it looks like Go-To's Cinderella has found its fairy godmother in natural beauty company BWX, which owns Sukin, after it bought a majority stake in the biz for a huge $89 million. Now, Go-To's enterprise value is a UGE $177 million.

So what's the key learning?

When we talk about a company's value, we often talk about its market capitalisation. That's the total number of outstanding shares in a company, multiplied by the share price of that company.

Enterprise value is also a measure of value, but it's different. EV takes into account the company's debt as well. In other words, market cap is like saying you exercised for an hour today. EV is saying you exercised for an hour, but you also smashed a whole cake.

While market cap might look better, enterprise value is actually a more accurate representation of a company's real worth. 'Cos it's the good WITH the bad.

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