👉 Background: Centr is the fitness app that was started by Australian actor Chris Hemsworth and his wife, Elsa Pataky. It exploded during peak-COVID when everyone was looking for a way to excercise at home.

👉 What happened: Last year, Centr was sold to private equity firm HighPost Capital for a reported $200 million USD. Under its new owner, Centr is getting hit with non-stop customer complaints about their app-crashing globally.

👉 What else: These complaints have come just a month after the company laid off at least 22 Aussie staff members. They might be regretting that move now...

What's the key learning?

💡Change too much too fast, and you might just trip on your own feet. Dramatic company changes by new leadership can mean innovation and fresh ideas. But if the new leadership tries to create change before getting to know the organisation, things can get messy.    

💡Centr's new bosses made big changes quickly by laying off a number of staff. And before long, they're facing a global outage on their app and a tonne of customer complaints.

💡A similar thing happened to Twitter, or X, when Elon Must first took over:

• slated the misinformation screening team
• started charging for the blue tick
• laid off thousands of staff

These major changes led to over 870,000 people to stop using Twitter.