Every year, TV broadcasters compete to be the most-watched television network...more viewers = more reach = more money from advertisers.
Background: Every year, TV broadcasters compete to be the most-watched television network...Ya know, because more viewers = more reach = more money from advertisers.
What happened: Channel 7 ended the year with a 38.6% share of the commercial audience - ahead of Nine at 37.8%. But Nine reckon they won, because they took out the top spot for prime time.
What else: When it comes to total viewers (including other channels like 7flix...7mate...) 7 actually won. And it's largely thanks to a growth of its Broadcast Video On Demand platform 7plus.
💡Broadcast Video On Demand (or BVOD for short) is content created by conventional broadcast media (i.e. Channel 7, 9 and 10)...but it's then made available online and on-demand (i.e. 7plus, 10play and 9Now).
💡Audiences are shifting from linear programming (i.e. viewing a program at a particular time on live TV) to viewing whatever they want, whenever they want and however they want. Netflix style.
💡BVOD is increasingly where the magic happens for all networks. In fact, BVOD consumption was up nearly 40% in 2020 alone. And it seems like 7 read the BVOD playbook a little earlier than the others.
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