👉 Background: ChatGPT basically established the AI chatbot industry and has now received more than $13 billion USD of funding from Microsoft. Now, ChatGPT is exploring new ways to remember information about its users, with their permission (Think: their jobs, a partner's birthday, or even where they live).

👉 What happened: Now, ChatGPT is exploring new ways to remember information about its users, with their permission (Think: their jobs, a partner's birthday, or even where they live). The goal of this new feature is for ChatGPT to get smarter and more personalised.

👉 What else: While good in theory, this new feature could remember some confidential information of a user's like, which may be used to train ChatGPT's models for other users too.

What's the key learning?

💡There is always a difficult balance between offering personalised services and safeguarding user privacy.

💡There are many instances where personalisation is beneficial:

• When you get into your car, Google can tell you how long it will take to get to work.
• Meta can recommend new friends to add on Facebook, despite meeting them just a few minutes ago.
• Gmail can remind you that your energy bill is due in two days.

But while helpful on the one hand, it's also really creepy.

💡As OpenAI explores new ways to monetise ChatGPT, the use of personalised data could open up a range of new revenue streams, like running ads and sponsored responses to your questions.

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