Chemist Warehouse are on the naughty list this Christmas...
Background: Chemist Warehouse is Australia's largest pharmacy with around 350 stores. It's estimated that they bring in around $5 billion in sales each year.
What happened: But they're on the naughty list this Christmas. Consumer advocacy group, Choice, reckon that Chemist Warehouse inflated prices on some of their products by up to 38% before the Black Friday sales.
What else: So while customers thought they were getting a bargain...it actually wasn't a promotion at all. In fact, it kinda looked like price-gouging.
💡Price gouging happens when retailers take advantage of increased demand for a product or service...and put their prices up accordingly.
💡Technically, price gouging isn't illegal (at least not in Australia) but it is considered unethical - and nasty. Usually it happens during times of distress (i.e. a global pandemic).
💡In this case, the big C.W. crew may have taken advantage of the increased demand around sales periods. But the lesson is...sometimes big sales don't necessarily mean items are less expensive than they were before.
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