Clubhouse is trying to make a comeback with "the new Clubhouse" and its new feature called "chats."
👉 Background: Clubhouse was the social audio app where users could communicate in live audio chat rooms. It was used by celebrities, including Elon Musk, Aston Kutcher, and 21 Savage to host fireside chats.
👉 What happened: Now, Clubhouse is trying to make a comeback with "the new Clubhouse" and its new feature called "chats." It's essentially asynchronous voice messages in groups that are also transcribed.
👉 What else: At its peak in December 2020, Clubhouse had around 10 million weekly active users. But since then, their users have been churning harder than a spin class instructor on a Monday morning.
💡A churn rate is the percentage of customers or users that leave a service over a given time period.
💡Churn is an essential metric for any subscription-based or user-dependent service like Clubhouse because a high churn rate indicates low user engagement.
💡By adding a new feature like "chats," Clubhouse is hoping to improve user engagement... and hopefully reduce its churn rate.
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