👉 Background: We all know Coca-Cola - the brand that is recognised by 94% of the world’s population. We're talking the owners of Coca Cola, Sprite, Powerade and Body Armor.

👉 What happened: Coca Cola is yet another major company beating expectations - its net sales rose 5% to just under $11 billion USD. Not only did Coke increase the price of its products, but it also saw a 3% jump in demand for its drinks.

👉 What else: But in more exciting news, Coca Cola is upping their tech game by collabing with OpenAI, the crew behind ChatGPT. This will be their way to experiment with new ideas in marketing, their business operations and customer service.

What's the key learning?

💡When a new technology gains hype, companies feel an obligation to jump on the bandwagon:

• Think back to 2018, when blockchain was all the rage. We saw Amazon, Microsoft, Siemens and even Anheuser Busch talk about how blockchain will become a large part of their business.
• In 2021, when we were all trying to figure out what the metaverse was, we saw Gucci, Louis Viutton, Nike and Coca Cola jump on board.
• The latest buzz has been AI… with everyone from small start-ups to major companies finding ways to leverage the technology.

💡Companies jump on the latest innovation to bring back a jolt of excitement to investors (and potentially conceal some of the financial results).

💡While AI has shown many more use cases than the other trends, it’ll be a waiting game to see how far the AI can extend.