Coke needs to refocus its energy towards what's most important. And in this case, it's bye-bye to beer and cider.
Background: Coca-Cola Amatil was the Aussie bottler of coke - all the way from 1904. In April this year, the Aussie Coke business merged with Coca-Cola European Partners...to form Coca-Cola Europacific Partners Australia (a major mouthful).
What happened: The new owners don't love what they see here. Previously, Coca-Cola Amatil dabbled in both non-alcoholic beverages (i.e. Fanta, Sprite, Mount Franklin water) and non-alcoholic beverages (i.e. beers, ciders, whiskeys).
What else: Now, the new owner says it's going to exit beer and apple cider products in Australia. This could mark the first of a few cuts as Coke in Australia focuses on its core.
💡When a certain business unit or product isn't fitting within the company's overall strategy anymore, a company will often look to wind it down.
💡They do this because:
💡Coke needs to refocus its energy towards what's most important. And in this case, it's bye-bye to beer and cider.
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