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2
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· Posted on
February 21, 2024

Hold the cheers cos Coke is saying goodbye to beers and ciders in Oz

Coke needs to refocus its energy towards what's most important. And in this case, it's bye-bye to beer and cider.

What's the key learning?

  • Coca-Cola Europacific Partners Australia (a major mouthful) is going to exit beer and apple cider products in Australia
  • This could mark the first of a few cuts as Coke in Australia focuses on its core
  • When a certain business unit or product isn't fitting within the company's overall strategy anymore, a company will often look to wind it down.

Background: Coca-Cola Amatil was the Aussie bottler of coke - all the way from 1904. In April this year, the Aussie Coke business merged with Coca-Cola European Partners...to form Coca-Cola Europacific Partners Australia (a major mouthful).

What happened: The new owners don't love what they see here. Previously, Coca-Cola Amatil dabbled in both non-alcoholic beverages (i.e. Fanta, Sprite, Mount Franklin water) and non-alcoholic beverages (i.e. beers, ciders, whiskeys).

What else: Now, the new owner says it's going to exit beer and apple cider products in Australia. This could mark the first of a few cuts as Coke in Australia focuses on its core.

So what's the key learning?

💡When a certain business unit or product isn't fitting within the company's overall strategy anymore, a company will often look to wind it down.

💡They do this because:

  1. An acquisition just didn't work out (i.e. the acquired company isn't meeting expectations)
  2. There's been a change in the company's strategy (i.e. the company is switching up its long term goals).

💡Coke needs to refocus its energy towards what's most important. And in this case, it's bye-bye to beer and cider.

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