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· Posted on
February 21, 2024

Coles is expecting its best Christmas ever... but could the Grinch wreck it all?

Coles dominated during COVID thanks to the panic buying of canned veggies, pasta... and of course, that mighty toilet paper.

What's the key learning?

  • Coles reckon they're about to head into their best Christmas ever
  • With lockdowns easing, Coles says people will be in the mood to spend big on food and liquor during the holiday season
  • While Coles is upbeat, they know there are still plenty of reasons to be concerned...

Background: Coles dominated during COVID thanks to the panic buying of canned veggies, pasta... and of course, that mighty toilet paper.

What happened: With lockdowns continuing until pretty much now, Coles has continued to do very nicely... just not as nicely as during the heat of the pandemic. In fact, for the 3 months to September 30, Coles saw a tiny 1.8% increase in supermarket sales.

What else: Somehow, Coles reckons they're about to head into their best. Christmas. ever. With lockdowns easing, Coles says people will be in the mood to spend big on food 🍔 and liquor 🍻.

So what's the key learning? 

💡While Coles is upbeat, they know there are still plenty of reasons to be concerned. 

💡We've got:

  • Restrictions on the construction industry pushing back store refurbishment plans
  • 20,000 team members required to isolate in Vic and NSW across August and September
  • Price increases from suppliers
  • Extra costs to keep customers and staff COVID-safe

💡As borders open, Aussies might be thinking a little harder about where and how to spend their cash. Not to be the Grinch or anything, but things ain't always as good as they seem. And Coles knows it.

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