Crypto.com really hit the spotlight when they paid $971 million for the naming rights of the Staples Centre (home of the LA Lakers).
Background: Crypto.com is a Singapore-based crypto exchange. They've been around since 2016...but really hit the spotlight when they paid $971 million for the naming rights of the Staples Centre (home of the LA Lakers). It's now called the Crypto.com Arena.
What happened: Now, they've found their next branding op: the AFL women's league.
What else: Crypto.com is paying $25m to become the official crypto exchange of the AFL and AFLW, and it could become an effective way of closing the gender investing gap.
💡The gender gap in investing means that women are generally less likely to invest than men. And this often puts women at a financial disadvantage over their lifetime because investing can be a huge wealth generator.
💡Women make up just 18% of online investors in Australia. And it ain't just traditional investing. Women are also lagging when it comes to crypto investing, making up just 23% of crypto investors in Oz.
💡But the good news? Women are getting into crypto at double the pace that men are...so it makes sense that Crypto.com would sponsor the AFLW, because they see women as a huge target market.
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