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· Posted on
February 21, 2024

You beauty! Crypto.com will sponsor the AFL and AFLW for the next five years

Crypto.com really hit the spotlight when they paid $971 million for the naming rights of the Staples Centre (home of the LA Lakers).

What's the key learning?

  • Crypto.com is paying $25m to become the official crypto exchange of the AFL and AFLW
  • This move could become an effective way of closing the gender investing gap
  • Crypto.com see women as a huge target market, so it makes sense that it would sponsor the AFLW.

Background: Crypto.com is a Singapore-based crypto exchange. They've been around since 2016...but really hit the spotlight when they paid $971 million for the naming rights of the Staples Centre (home of the LA Lakers). It's now called the Crypto.com Arena.

What happened: Now, they've found their next branding op: the AFL women's league.

What else: Crypto.com is paying $25m to become the official crypto exchange of the AFL and AFLW, and it could become an effective way of closing the gender investing gap.

So what's the key learning?

💡The gender gap in investing means that women are generally less likely to invest than men. And this often puts women at a financial disadvantage over their lifetime because investing can be a huge wealth generator.

💡Women make up just 18% of online investors in Australia. And it ain't just traditional investing. Women are also lagging when it comes to crypto investing, making up just 23% of crypto investors in Oz.

💡But the good news? Women are getting into crypto at double the pace that men are...so it makes sense that Crypto.com would sponsor the AFLW, because they see women as a huge target market.

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