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· Posted on
February 21, 2024

Dan Murphy's: come in for a slab of beer and stay for an on the spot job interview

If you walk into any Dan Murphy's store this week, you're guaranteed an interview on the spot.

What's the key learning?

  • Dan's needs heaps of staff for its 250 stores, so it's holding a 'hiring week'
  • Employers need to find new ways to attract talent in the stretched market
  • The unemployment rate fell to 3.4% in July

👉 Background: We all know there’s a staffing shortage in Australia right now. But apparently no one knows it better than Dan Murphy’s - the massive liquor supermarket chain owned by Endeavour Group.

👉 What happened: Dan’s has more than 250 stores across the country… and that many stores requires a looooooot of staff. Dan Murphy’s has launched something called ‘hiring week’ this week.

👉 What else: If you walk into any Dan Murphy’s store this week you’re guaranteed an interview on the spot. The chain's aiming to hire 2200 people this week.

What's the key learning?

💡The employment market is more stretched than it has been in a long time and employers are being forced to find creative new ways of attracting talent.

💡 In July, Australia’s official unemployment rate fell to 3.4%, - the lowest rate since August 1974 so creative recruitment ideas like Dan Murphy’s’ are becoming more and more necessary.

💡 These instant interviews work twofold: They reduce the barrier to entry AND sell Dan’s ‘can-do’ culture.

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