The De'longhi crew haven't sold directly to consumers in Australia....until now.
Background: De'Longhi are an Italian coffee manufacturer that were founded back in 1902. But this crew haven't sold directly to consumers in Australia....until now.
What happened: So far, this crew have operated using a business-to-business model (B2B). In other words, the products are sold in stores, like Myer, DJs and The Good Guys.
What else: Now, they've opened the world's first De'Longhi Coffee Lounge - a place where customers can try new coffee beans, learn how to make the perfect cuppa and then purchase products.
💡The direct-to-consumer (D2C) business model is where a company sells their products directly to consumers. Makes sense. This means they bypass third-party retailers, wholesalers...and any other middle person.
💡Over the last few years, the D2C model has become more popular. It's coincided with the shift to online shopping and the rise of social media/
💡Shopper behaviour has also changed. Now, 55% of consumers prefer to buy from brands directly, and a further 40% of shoppers reckon they'll continue to buy from a D2C brand in the next 5 years.
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