Disney's latest animated release, Strange World, has majorly bombed at the box-office.
👉 Background: When Disney releases an animated film, it’s generally going to be a major hit, both with kids and adults (Think: Frozen, Big Hero 6, and Moana - all iconic).
👉 What happened: Disney has just released its latest animated release, Strange World, which has majorly bombed at the box-office. In fact, Disney lost almost $300 million on this film. Cinema audiences weren’t big fans…but weirdly enough, the movie was pretty popular on Disney+.
👉 What else: Disney+ has grown massively popular since it first came out in late 2019 because viewers are too comfortable watching movies on streaming platform than to go watch them in cinemas.
💡Make your customer create the right habits with your product and they'll be hooked forever. But in Disney’s case, it looks like that strategy might have backfired.
💡Over the last couple of years, Disney customers have built a habit of watching new releases through Disney+ :
💡So it looks like Disney’s done a bit too-good-of-a-job making their films accessible through streaming... And it’s coming at the cost of their box office.
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