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· Posted on
February 21, 2024

Disney+ forms an international content group to look like it's doing something to meet its 260 million subscriber goal

Disney+ is home to banger shows like WandaVision, The Mandalorian...and pretty much every Marvel movie and spin-off you can think of. 

What's the key learning?

  • To help Disney+ reach 230-260 million subscribers by 2024, they've formed an an international content team
  • In the streaming world, content is king. It's generally the big shows that draw in subscribers
  • But there's another lever to drive subscriber growth: the subscription cost. And Disney+ might want to take a leaf out of Netflix's book...

Background: Disney+ is home to banger shows like WandaVision, The Mandalorian...and pretty much every Marvel movie and spin-off you can think of. 

What happened: Disney+ have repeatedly said they want to reach 230-260 million subscribers by 2024. Right now, they've got around 179 million across all their platforms. 

What else: To hit their target, Disney+ are going deep into content. They have formed an international content team to create unique and catered content for more than 160 countries. 

So what's the key learning?

💡In the streaming world, content is king...but streaming costs can be queen. It's generally the big shows, films and hype that draws in the subscriber (ya know, like Squid Game-style).

💡But there's another lever to drive subscriber growth: the subscription cost. Netflix just decreased its subscription price in India because hit has just 5 million of the country's 1.4 billion population are subscribers. 

💡So by lowering prices, Netflix reckons it could entice more users to join the platform...and help the company reach its next 100 million subscribers. And Disney+ might wanna take a leaf out of their book.

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