Disney+ is home to banger shows like WandaVision, The Mandalorian...and pretty much every Marvel movie and spin-off you can think of.
Background: Disney+ is home to banger shows like WandaVision, The Mandalorian...and pretty much every Marvel movie and spin-off you can think of.
What happened: Disney+ have repeatedly said they want to reach 230-260 million subscribers by 2024. Right now, they've got around 179 million across all their platforms.
What else: To hit their target, Disney+ are going deep into content. They have formed an international content team to create unique and catered content for more than 160 countries.
💡In the streaming world, content is king...but streaming costs can be queen. It's generally the big shows, films and hype that draws in the subscriber (ya know, like Squid Game-style).
💡But there's another lever to drive subscriber growth: the subscription cost. Netflix just decreased its subscription price in India because hit has just 5 million of the country's 1.4 billion population are subscribers.
💡So by lowering prices, Netflix reckons it could entice more users to join the platform...and help the company reach its next 100 million subscribers. And Disney+ might wanna take a leaf out of their book.
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