Since, well, forever, D&G have been using animal fur in their designs.
Background: Dolce & Gabbana is an Italian luxury fashion house founded back in 1985. And since, well, forever, D&G have been using animal fur in their designs.
What happened: In this day and age, fur ain't it. Ya know...it causes the suffering and death of millions of animals each year? So now, D&G have pledged to ditch the fur.
What else: D&G have said they'll replace real fur with a new faux fur that meets guidelines set by animal protection organisations like PETA.
💡The push to appeal to younger consumers is real, and it's often driving companies to act in ethical and environmental ways.
💡Tonnes of high-end brands that have relied on fur in the past, like Chanel, Prada, Burberry and now D&G have been making fur-free pledges to show their support for animal rights. And it's in large part due to the push from young customers.
💡Remember when 20-year-old Billie Eilish got Oscar de la Renta to stop producing fur in exchange for wearing one of his gowns to the Met Gala? So, it ain't just a sustainable move...it's also a really savvy marketing move to attract fresh faces.
Sign up for Flux and join 100,000 members of the Flux family
