Eagers Automotive is betting $1B on CanadaOne, taking its booming Easyauto123 model global... but Aussie success doesn’t always travel well.
Background: Eagers Automotive, founded in 1913, is Australia’s largest automotive retail company. They handle everything car-related, from selling new and used vehicles to providing servicing, parts, financing, and insurance.
What happened: Its used car business, Easyauto123, just delivered a record half-year performance in FY25 and now Eagers Automotive is keen to ride that success into overseas expansion. Eagers Automotive has announced its first major international move: a $1 billion investment into CanadaOne, one of North America’s biggest dealership groups.
What else: With a 65% majority stake in CanadaOne, Eagers Automotive is now steering itself toward global dominance. They’re essentially taking their Easyauto123 model, adding some snow tyres and driving it straight into the Great White North.
What's the key learning?
💡Not every Aussie success story survives the long haul overseas. Many local companies try to bottle homegrown success and sell it globally, but few manage to make it stick.
💡Eagers Automotive is betting big on its Easyauto123 model, which has thrived in Australia with a 33% profit lift and a “best price guarantee,” to succeed abroad.
💡History shows that local magic doesn’t always translate overseas. Wesfarmers learnt that the hard way when its Bunnings UK experiment cost $1 billion... so Eagers Automotive will be hoping to learn the lessons from Bunnings in its overseas jaunt.
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