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2
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· Posted on
February 21, 2024

Facebook rebrands to 'Meta' and coincidence? We think not

Facebook has been Facebook since, well, forever. But after 17 years, founder Mark Zuckerberg has revealed the corporate entity is changing its name...

What's the key learning?

  • Mark Zuckerberg has revealed Facebook is changing the name of its corporate entity to 'Meta'
  • Zuck said the new name would align the company with its new mission: to be metaverse-first not Facebook-first
  • Facebook's name change appears to be a way to change the subject. Distract the public from the Facebook Papers and focus on Facebook's future.

Background: Facebook has been Facebook since, well, forever. But after 17 years, founder Mark Zuckerberg has revealed the company is changing the name of its corporate entity to 'Meta'. Okaaay then 🤔.

What happened: At the company's virtual reality event Connect, The Zuck said the new name would align the company with its new mission: to be metaverse-first not Facebook-first.

What else: We can't deny this has come at a pretty convenient time for FB - because it's been facing some serious backlash lately.

So what's the key learning?

💡Welcome to PR 101, Flux fam. Facebook's name change appears to be a way to change the subject. Distract the public from the Facebook Papers and focus on Facebook's future.

💡The Facebook Papers were internal documents leaked by a former employee turned whistleblower. The papers showed how Facebook knew its products were creating real-world violence and aggravating mental health problems, but refused to change them.

💡The company rebranding to Meta could be interpreted as an attempt to divert away from the issues and show off its virtual and augmented reality vision for the future.

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