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· Posted on
February 21, 2024

Zuck is rocking his new smart glasses in partnership with Ray-Ban

Get ready to be creeped out, Flux fam. Facebook's just launched their new smart glasses...

What's the key learning?

  • Facebook has partnered with Ray-Ban to release a world-first pair of smart glasses
  • You'll be able to take photos, videos, answer phone calls and listen to music
  • Facebook's logo won't feature on the glasses, due to anti-trust complaints that have tarnished the brand's rep

Background: Get ready to be creeped out, Flux fam. Facebook's been talking about these smart glasses for a while, but now, they've finally launched them.

What happened: The smart glasses, called Ray-Ban Stories, just look like a regular pair of Wayfarers. Except, you can take photos, videos, answer phone calls and listen to music with them. 
What else: A small LED light will light up when you're doing it, so hopefully people will understand that you're recording your conversation with them. 

So what's the key learning?

💡 Normally, when a company releases a brand new product, they want their name all over it. A big Nike tick...a colourful Apple logo. But not Facebook in this case. 

💡Facebook has damaged its brand trust so much, it knows that adding its logo to people's faces may just add to this distrust - especially when this new product could be used to infringe on people's privacy. 

💡It all started back in 2018, when the Cambridge Analytica scandal broke. Since then, FB's been involved in anti-trust complaints...and damaged its relationship with Aussie news publishers. So it's safe to say their brand isn't the most-loved, which is why you won't see a FB logo on the Ray-Ban Stories.

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